Zip World is a Wales-based adventure operator focused on zip lines and outdoor activity experiences rather than traditional theme park rides. Founded in 2013, it has grown into one of the UK’s most recognisable adventure brands, with multiple sites across North and South Wales built around repurposed industrial landscapes like slate quarries and former mining sites.
Across its Welsh locations, Zip World offers a mix of activities including long-distance zip lines, underground courses, forest-based obstacle routes and coasters. The best-known attraction is Velocity at Penrhyn Quarry, where visitors can reach speeds of over 100mph on what is widely marketed as the world’s fastest zip line. Alongside this, there are alternative formats such as seated zip lines, quarry karting, and alpine-style coasters through woodland.